In the media and advertising industries’ seemingly never ending campaign to make us insecure about the state of our vaginas, a slew of new ads suggest that before sex, we all need freshening wipes–even dudes (but maybe not as much nor as often).
The ads are for Playtex Fresh and Sexy wipes, because, you know, nothing is sexier than making you scared of your own privates, and nothing is fresher than the stale notion that there’s something inherently wrong with you down there that you need to fix with the help of something likely designed and devised by men. That’s a totally new, novel, attractive idea, right? Right?
The wipes are designed for use before sex and after sex, because they want you to think you and the guy or girl you’re with are gross without a little help. The messages are designed to say that “In order to be sexually desirable, women need to be clean where it counts.”
The ads are for Playtex Fresh and Sexy wipes, because, you know, nothing is sexier than making you scared of your own privates, and nothing is fresher than the stale notion that there’s something inherently wrong with you down there that you need to fix with the help of something likely designed and devised by men. That’s a totally new, novel, attractive idea, right? Right?
The wipes are designed for use before sex and after sex, because they want you to think you and the guy or girl you’re with are gross without a little help. The messages are designed to say that “In order to be sexually desirable, women need to be clean where it counts.”
No comments:
Post a Comment